Reference Impact Calculator
Model what happens when trusted customer proof helps a few more opportunities become customers.
Example starting values — replace these with your numbers.
All values are editable. Nothing is saved.
Used only for the reinvestment model.
Percentage points, not relative percent. 25% + 5 points = 30%.
Share of modeled incremental gross profit for recognition and rewards.
Scenario model only. Results depend on your actual sales process and are not a promise or forecast.
Model customer-network introductions separately from close-rate impact. Enter your own referral volume and sold rate; no referral performance is assumed.
Editable industry starting value.
These are scenarios, not observed results or revenue caused by ReferenceOS. Direct observed referral revenue in the product comes from recorded sold referrals. Influenced revenue describes relationships with proof activity, not causal attribution. Keep referral opportunities outside the close-rate model to avoid double counting; the models are not added together.
Sensitivity
Annual incremental revenue using your current opportunity volume and average ticket.
